Posts

Digital Storefront Review

They certainly were what I heard initially I bothered to echo them to one of my prospective clients. Obviously, all my clever “marketing speak” had failed to really narrow down the truth that what I was attempting to communicate wasn't just a shopping cart application. My prospect, a middle-aged man, trying to construct a website to advertise his rental properties was confused why I could be talking to him about something which sounded as an ecommerce store. He was trying to construct a weblog and a website to get and attract people to rent his properties from him. Obviously, the term “Digital Storefront” had failed going to its mark. But time and again, at Champions of the Web we are still utilizing the phrase. We don't build  Websites , we build Digital Storefronts. Why the differentiation? Are we dedicated to ecommerce alone and not enthusiastic about working together with other web projects? Obviously not since the majority of our clients are now in industries outside of bu